Jack Tretton, the Executive Vice President for Sony Computer Entertainment America, recently sat down with GameDaily BIZ and revealed some interesting pieces of information. For starters, Nintendo went out of business in June 2003, and everything we’ve seen since then have been phantom pains.
Sonic Drive-In, the nationwide hamburger fast food restaurant founded in 1953 and located in more than 33 states, is suing Japanese video game publisher Sega over trademark confusion regarding the character “Sonic the Hedgehog.”
“Customers looking to purchase a delicious value menu meal, one of many affordable options at Sonic, may instead accidentally spend $50 on a video game,” the Sonic Corporation released in a statement. “This is trickery and deception at its most vile.”
“No one would seek to play a Sonic video game in this day and age, and even if they did, they could tell the difference between a large order of french fries and a pixelated fictional character,” explained analyst Kim Nijiyakama of Squidge & Ord. “This is the most assinine lawsuit since the time Sega tried to sue the YTMND website.”
The Sonic franchise disagrees, and the company is seeking $3 billion dollars in damages, as well as an injunction barring Sega from ever using the name of Sonic. “Sega has been profiting on the Sonic name, and we want it to stop,” said Burt Wonters, Sonic’s Executive Vice President of Publice Affairs. “It’s like our slogan says: Sonic’s got it, other’s don’t. Sega wants to have it, but it can’t. We won’t let them.”
The Sega Corporation did not return calls, emails, faxes, telegrams and morse code messages seeking comment.